October 2009
Here, though, is one simple suggestion for how self-published authors can boost their brand: Stop calling yourself a self-published author. You are an independent author, and you wrote an independently published book, not a self-published book. After all, it’s not as if you chopped down the trees that produced the paper or that you’re churning out copies in your garage, next to your brewery.
More importantly, independence is one of the strongest branding concepts for Americans. An independent contractor or consultant sounds more glamorous than a self-employed freelancer. And indie musicians and film-makers wouldn’t sound quite so hip if they called themselves “self-recorded rockers” or “self-financed film-makers.”
” —Going “Indie”“i think i usually make new blogs because i feel bored, anxious, or inspired. i ‘own’ a lot of blogs right now. i am not ‘using’ most of the blogs i own. some of the blogs i own are being used for ‘experimental’ purposes, some are being reserved for future use, some are being used for specific purposes, some are undeveloped ideas which may or may not develop.”
I thought that that was a really nice way to think about blogging. As if each one were a fresh slate for something new you were thinking about. I think some people spend too much time on one project or another hoping to be consistent, but things got boring a while ago and your readers can sense it. If instead we think of blogging as simply spouting our undeveloped ideas and hoping they flourish (but not worrying about whether they do), then maybe we would be better off.
” —Oh SusanaJonathan Safran Foer’s book Eating Animals changed me from a twenty-year vegetarian to a vegan activist. I’ve always been shy about being critical of others’ choices because I hate when people do that to me. I’m often interrogated about being vegetarian (e.g., “What if you find out that carrots feel pain, too? Then what’ll you eat?”).
I’ve also been afraid to feel as if I know better than someone else — a historically dangerous stance (I’m often reminded that “Hitler was a vegetarian, too, you know”). But this book reminded me that some things are just wrong.
” —Natalie Portman on vegetarianism